Lanza

Dental marketing

Dental marketing without an agency retainer

Most new patients check you online before they call. Your website, your Google profile and your reviews do the talking. Lanza keeps all three working every week for a flat $197/month.

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Last updated 2026-10-20

Comparison

Agency scope versus software speed.

The point is not to make Lanza look like a full-service agency. The point is to isolate the weekly work small practices need most.

OptionTypical costBest forLimit
Healthcare agency$750-$25,000+/moFull-service SEO, PPC, website, reputation, and reporting programs.High retainers, slower kickoff, and more meetings than many small practices want.
Freelancer$500-$2,500+/moOne-off design, posting help, or light social media support.Quality and consistency depend on one person, and strategy is often thin.
DIY tool stack$0-$300+/mo + staff timePractices with a marketer on staff and a clear content process.The work still falls on the doctor, office manager, or front desk.
Lanza$197/moRecurring content creation, channel planning, approval, and weekly improvement.Does not replace full ad buying, CRM, EHR, reputation management, or booking attribution.

What an independent dental office actually needs

Four things. Done every week, not once. Most offices have one or two. The gap is consistency.

  • A website that books. A phone number at the top. A booking button on every page. A page for each service you want more of: implants, Invisalign, emergency visits, cleanings.
  • A [Google Business Profile](/google-business-profile-for-doctors) that looks alive. Current hours. Real photos. Every service listed. Fresh posts.
  • Steady content. Short posts that answer what patients ask before they book. Every week, not when someone remembers.
  • Answers AI can quote. Clear pages that ChatGPT and Google AI Overviews can read and cite when someone asks for a dentist near them.

What Lanza does each week

You treat patients. Lanza does the marketing work.

  • 1. Checks your website, Google profile and recent activity.
  • 2. Names the biggest gap first.
  • 3. Drafts the fix: a post, a profile update, a page edit.
  • 4. You approve it. Or set it to autopilot.
  • 5. Reports what changed and what comes next.

A flat $197/month vs. an agency retainer

Agencies charge a monthly agency retainer, often with a setup fee and a contract. The scope grows. So does the bill. Reports show reach, not which calls came in. Lanza is one flat price: $197/month, month to month. It covers your website, SEO and AI-answer visibility, weekly content and Google Business Profile management. No contract. Cancel anytime. What it does not include: paid ad buying, a CRM, or your practice software. Use separate tools for those. See also our healthcare marketing agency alternative.

  • Flat $197/month, month to month.
  • Website, SEO and AI-answer visibility, weekly content, and Google Business Profile management.
  • No contract. Cancel anytime.
  • Not included: paid ad buying, a CRM, or practice software.

Google Business Profile and reviews for dental offices

Your Google Business Profile is often the first thing a patient sees. Treat it like your front door. Reviews matter. 97% of consumers read reviews for local businesses, and 89% expect business owners to respond (BrightLocal Local Consumer Review Survey 2026). Need more on social? See dental social media marketing.

  • List every service, not just "dentist." Add emergency dental care if you take same-day visits.
  • Post weekly. A tip, a team photo, a new service.
  • Keep hours current, including holidays.
  • Ask every happy patient for a review. Make it one tap with a link or QR code.
  • Reply to every review. Thank people. Never mention treatment or patient details.

Getting cited in ChatGPT and Google AI Overviews

Patients now ask AI who to see. 31% of patients use generative AI to research or compare providers (rater8, 2025). AI answers come from what it can read. Lanza writes and updates these every week. No one can guarantee an AI citation. You can make your office easy to cite. More on AI search visibility for doctors and AEO for medical practices.

  • One page per service, with plain answers to common questions.
  • The same name, address and phone everywhere.
  • Recent reviews on Google.
  • An FAQ that answers price, insurance and first-visit questions in plain sentences.

Direct answers

Questions doctors ask before hiring marketing help.

How much does dental marketing cost per month?

Agency retainers vary widely and often add setup fees and contracts. Lanza is a flat $197 per month, month to month. It covers your website, SEO and AI-answer visibility, weekly content and Google Business Profile management.

Is Lanza an alternative to a dental marketing agency?

Yes, for the recurring work: website updates, Google profile, weekly content and AI-answer visibility. Lanza does not buy paid ads or replace your practice software. Many independent offices use it instead of a monthly agency retainer.

How do I get more new dental patients?

Make your office easy to find, trust and book. That means a complete Google Business Profile, recent reviews with replies, a page for each service and a booking button on every page. Keep it current every week.

What are the best Google Business Profile tips for a dental office?

List every service, including emergency care if you offer it. Post weekly, keep hours current and add real photos. Ask happy patients for reviews and reply to every one without mentioning treatment.

How can my dental office appear in AI search?

AI tools answer from what they can read about you. Publish one clear page per service, keep your name, address and phone identical everywhere, and collect recent reviews. No one can guarantee an AI citation, but clear pages make you easier to cite.

Do I have to approve everything Lanza posts?

You can. Lanza drafts each change and you approve it before it goes live. You can also switch to autopilot.

Ready to compare?

See what Lanza would prepare for your practice this week.

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