Why Google Business Profile matters
Many patients decide whether a practice feels credible before they ever reach the website.
- They compare nearby practices.
- They read reviews and scan photos.
- They look for fresh signals that the practice is active.
Google Business Profile for doctors
Your Google Business Profile should not go quiet between reviews.
Lanza helps doctors plan Google Business Profile content alongside social and website campaigns. It keeps local visibility work in the same weekly loop as educational content, so nearby patients see a practice that looks active, credible, and easy to understand.
Last updated 2026-06-14
Comparison
Agency scope versus software speed.
The point is not to make Lanza look like a full-service agency. The point is to isolate the weekly work small practices need most.
| Option | Typical cost | Best for | Limit |
|---|---|---|---|
| Healthcare agency | $750-$25,000+/mo | Full-service SEO, PPC, website, reputation, and reporting programs. | High retainers, slower kickoff, and more meetings than many small practices want. |
| Freelancer | $500-$2,500+/mo | One-off design, posting help, or light social media support. | Quality and consistency depend on one person, and strategy is often thin. |
| DIY tool stack | $0-$300+/mo + staff time | Practices with a marketer on staff and a clear content process. | The work still falls on the doctor, office manager, or front desk. |
| Lanza | $197/mo | Recurring content creation, channel planning, approval, and weekly improvement. | Does not replace full ad buying, CRM, EHR, reputation management, or booking attribution. |
What Lanza prepares
Lanza turns local patient questions and services into Google profile content the practice can approve.
- Service-focused updates.
- Educational posts that answer common patient questions.
- Campaign angles that can also feed social and website content.
Direct answers
Questions doctors ask before hiring marketing help.
Does Lanza replace reputation management?
No. Lanza can help plan Google Business Profile content, but it does not replace a full reputation management platform.
Can Google profile updates support social campaigns?
Yes. Lanza plans channels together so a patient question can become social content, a Google profile update, and a campaign idea.
Ready to compare?