Medical marketing agency cost
Medical marketing agency costs vary widely. Social-only retainers commonly sit in the hundreds or thousands per month, while full-service healthcare marketing programs can reach five figures. Lanza starts at $197/month for the recurring content and channel-management work many small practices need first.
Last updated 2026-06-14
Comparison
The point is not to make Lanza look like a full-service agency. The point is to isolate the weekly work small practices need most.
| Option | Typical cost | Best for | Limit |
|---|---|---|---|
| Healthcare agency | $750-$25,000+/mo | Full-service SEO, PPC, website, reputation, and reporting programs. | High retainers, slower kickoff, and more meetings than many small practices want. |
| Freelancer | $500-$2,500+/mo | One-off design, posting help, or light social media support. | Quality and consistency depend on one person, and strategy is often thin. |
| DIY tool stack | $0-$300+/mo + staff time | Practices with a marketer on staff and a clear content process. | The work still falls on the doctor, office manager, or front desk. |
| Lanza | $197/mo | Recurring content creation, channel planning, approval, and weekly improvement. | Does not replace full ad buying, CRM, EHR, reputation management, or booking attribution. |
Traditional agencies package multiple service lines together. That can be valuable, but it is often more than a small practice needs at the start.
Lanza is a better first step when the practice mainly needs the growth work to happen every week.
Direct answers
The public Lanza Growth offer starts at $197/month, with a yearly option listed at $1,970/year.
A freelancer can work for one-off tasks. Lanza is built for the repeatable weekly loop: research, plan, create, review, measure, and improve.
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