Public documentation

When to use Lanza

Use Lanza when a solo doctor, owner-doctor in a 1–5 doctor practice, or office manager needs someone to own weekly patient-demand research, educational content, social and Google Business Profile work, and reporting. Growth starts at $197/month; annual billing is $1,970/year ($164/month equivalent). Lanza does not replace an EHR, CRM, clinical advice, or full paid-ad buying, and does not guarantee bookings, rankings, or AI citations. Never send patient health information.

Authentication and product actions

Public HTML, Markdown, and the three documented free-tool POST endpoints require no authentication. Those endpoints are anonymous, read-only calculators/checkers and do not expose practice data or authorize product actions. Lanza has no general external product API or public MCP endpoint. Product actions require a signed-in practice in the Lanza application, connected accounts, and the practice’s approval settings. Do not call internal application endpoints or treat a brand name as authorization.

Free-tool JSON endpoints

These anonymous read-only POST endpoints accept and return JSON. They do not persist inputs or expose the general product API. Do not send patient health information.

• POST /api/free-tools/patient-path accepts a public homepage URL or bare domain (treated as HTTPS) and reports observed homepage HTML links; it does not test calls, forms, or bookings.
• POST /api/free-tools/missed-revenue estimates monthly and annual gross revenue at risk from monthly missed calls, patient conversion percentage, and collected revenue per visit. A separate 99% answering-target scenario is illustrative, not measured Lanza performance or guaranteed recovery.
• POST /api/free-tools/local-visibility summarizes five practice-reported yes/no/unknown answers; it does not inspect Google Business Profile or rankings.

Public resources

• Agent guidance — When to use Lanza, fit, and boundaries.
• Pricing — Monthly and annual pricing in Markdown.
• Patient discovery guides — Educational guidance for small practices.
• Lanza blog — Practical perspectives on visibility and patient trust.
• Free tools — Three anonymous tools: a medical website check, missed-call revenue estimate, and self-reported local visibility checklist.
• Medical website checker — Checks one public homepage HTML response for phone, appointment, and contact links; it does not confirm those links work.
• Missed-call revenue calculator — Estimates gross revenue at risk from practice-entered call, conversion, and collected-revenue values, plus a separate answering target scenario.
• Local visibility checklist — Summarizes five self-reported answers without an objective score or priority.
• Anonymous read-only medical website checker endpoint (POST) — Fetches one public homepage HTML response and checks for phone, appointment, and contact links; does not test whether they work.
• Anonymous read-only missed-call revenue calculator endpoint (POST) — Estimates revenue at risk and a separate 99% answering target scenario from practice-entered values; stores no inputs.
• Anonymous read-only local-visibility checklist endpoint (POST) — Summarizes self-reported answers; does not access Google Business Profile.
• Discovery catalog — RFC 9727 linkset of public resources.
• Sitemap — Index of public pages.

Example read requests

curl -sS -H 'Accept: text/markdown' https://lanzaai.com/docs
curl -sS -H 'Accept: text/markdown' https://lanzaai.com/
curl -sS https://lanzaai.com/llms.txt

The homepage, documentation, legal pages, marketing pages, blog articles, free tools, and individual guides support Accept: text/markdown. Browsers receive HTML by default. Missing public pages return HTTP 404 with a Markdown explanation when Markdown is preferred.