YOUR AI MARKETING TEAM

Grow your medical practice on autopilot.

Analyzes your practice, connects your channels, and creates a content strategy and campaign in your voice — then recommends posts and ads, tracks results, and self-improves every week. All approved by you. While you see patients.

You didn't go to medical school to become a marketer.

Between patients and paperwork, marketing always slips. Or you pay an agency $750–$2,500+ a month for content that still doesn't sound like you.

Patients check you out before they ever call.

They ask AI. Search Google. Read reviews. Scroll social media. Visit your website. Then they choose who feels credible enough to contact.

Lanza makes sure you show up and look credible everywhere they check.

Patient in a warm clinic with subtle growth signal overlays
Search to trust to action
AI search
practice recommendations
Google search
best dermatologist near me
Reviews
who feels credible?
Social media
posts and profiles patients already follow
Website
services, proof, location

Lanza has one job: bring your practice more patients.

It works like a full-time marketing hire. Here's how.

Your Practice Profile
Setting up…
SpecialtyCardiology
LocationAustin, TX
ToneWarm, evidence-based
GoalsMore new patients
Start →
Step 01

Tell Lanza about your practice.

In about 15 minutes you give Lanza your specialty, voice, ideal patients, and goals. That's everything it needs to write like you.

What Lanza connects
Practice
Website
Business Profile
Social Media
Ads
SEO & AI Search
Local SEO
AI Search
Optimizes so patients discover you on Google, ChatGPT, and AI overviews.
Step 02

Connect every channel in one place.

Connect your website, Google Business Profile, social media, ads, and AI search in a few clicks. Lanza runs them in one place so your staff doesn't have to.

Patient demand · this week
What patients near you are searching, saving, and sharing
Knee pain treatment
Trending locally
Weight loss injections
AI search spike
Botox recovery tips
High saves on IG
Preventive cardiology
Trending locally
Pediatric fever guide
Top AI query
Functional medicine Q&A
Viral format
Step 03

Lanza spots what patients want, and what's already working.

It scans local search, nearby patient questions, and what's getting saved and shared in your specialty. Then it turns trending topics and viral hooks into campaign ideas before your competitors notice.

This week's content
Drafted in your voice — review before anything posts
Post
5 signs your heart needs a checkup…
Ready
Reel
Botox recovery: what I tell my patients
Ready
GBP Update
Now accepting new patients in Austin
Pending
Edit
Approve all
Step 04

Helps you create content that wins patients.

Lanza drafts posts, carousels, short-form videos, and profile updates that sound like a board-certified physician, not a social media intern.

Published to
Weekly summary
What happened, what worked, what's next
Posts published7
Ads: Google clicks+18%
Top formatShort-form video
Biggest signal+38% GBP views
Next week's focus
“Knee pain Q&A is trending — doubling down on orthopedic content.”
Step 05

You approve. It publishes and learns.

Choose daily briefing, weekly planning, or full autopilot. Lanza posts, tracks what drives real patient interest, and sharpens next week's plan automatically.

What your practice gets from Lanza.

Outcomes doctors care about, not dashboard noise.

Get more patient inquiries

From your exact specialty and location — not random likes.

Earn trust before they call

A consistent, credible presence everywhere patients look.

Educate patients before they arrive

Educational content that shortens consults and builds confidence.

Build authority in your specialty

Thought leadership that earns referrals from colleagues and press.

Lanza vs. freelancers vs. agencies

What doctors searching "marketing agency for doctors" are actually comparing

FreelancerAgencyBest valueLanza
Monthly cost$500–$1,500+$750–$2,500+$197
Understands medical contentRarelyRarelyAlways
HIPAA-aware workflowUsually noExtra costBuilt in
Learns your voiceTakes monthsTakes monthsDay one
AvailableWhen hiredBusiness hours24/7
ContractProject-based3–12 monthsCancel anytime
Compliance

Built for regulated industries from day one.

  • Runs on HIPAA-aware workflows
  • You review every post before it publishes
  • We never store patient data

The agency alternative, priced like software.

Everything a $1,500/mo agency does — for $197.

Monthly

Lanza Growth

Everything you need, running automatically. No contracts.

$197/ month
  • Get a growth plan built around one goal: more patients
  • Post to social media and update your Google Business Profile
  • Sound like you in every post, so patients trust you before they call
  • You approve everything before it goes live — or set it to autopilot
  • See what's working every week, and what Lanza does next
  • HIPAA-aware. No patient data, ever.
  • No contracts. Cancel anytime.
Hire Lanza

No long-term contract. Cancel from account settings.

THE ALTERNATIVE

What most marketing agencies charge for the same job.

  • Cost$750–$2,500+/mo
  • Understands medical contentRarely
  • HIPAA-aware workflowExtra cost
  • Learns your voiceTakes months
  • AvailableBusiness hours

Lanza is for recurring content and channel management. Not CRM, EHR, full ad buying, or reputation management.

Questions doctors ask before they hire.

Will AI write medically inaccurate content?
Lanza uses specialty-aware prompts tuned for medical practices, not generic wellness fluff. You review every post before it publishes, so clinical accuracy stays in your hands.
How much time does this actually take?
About 15 minutes to set up your practice profile. After that, most doctors spend roughly 5 minutes a week reviewing posts, or enable auto-publish once you are comfortable.
How much does a marketing agency for doctors cost?
Social media agencies for doctors commonly charge hundreds to thousands per month, and full-service healthcare marketing retainers can climb much higher. Lanza starts at $197 per month for recurring content creation and channel management.
Can Lanza replace my healthcare marketing agency?
Lanza can replace the recurring content creation and channel-management retainer for many small practices. It does not replace full paid-ad buying, CRM, EHR, or reputation management.
Does Lanza manage Google Business Profile content?
Lanza can plan Google Business Profile updates alongside social media and campaign content so your local presence stays active. Your practice still reviews and approves what goes live.
Does Lanza run paid ads?
Lanza prepares campaign angles and content that can support paid growth, but it does not replace full-service media buying or manage ad spend for you.
I already tried posting on my own. Why is this different?
Lanza generates content from what patients are searching for and what fits your specialty. It runs consistently in the background so you do not go dark for three months when clinic gets busy.
What if I want to cancel?
No contract. Cancel anytime from your account settings. No phone calls, no retention scripts, no friction.
Is Lanza HIPAA compliant?
Lanza is built for healthcare marketing workflows. Nothing posts without your approval, we do not store patient health information, and no PHI enters the system. You stay in control of what goes live.

The last practice-growth hire you'll need to make this year.

Set up in 15 minutes. See a sample post for your specialty before you hire. Cancel any time.