Lanza

Chiropractic marketing

Chiropractic marketing that runs every week

Good marketing ideas die on Tuesday afternoon, when you're adjusting patients. Lanza does the work every week so the ideas actually ship. Flat $197/month.

Start the planFree patient path check

Last updated 2026-10-20

Comparison

Agency scope versus software speed.

The point is not to make Lanza look like a full-service agency. The point is to isolate the weekly work small practices need most.

OptionTypical costBest forLimit
Healthcare agency$750-$25,000+/moFull-service SEO, PPC, website, reputation, and reporting programs.High retainers, slower kickoff, and more meetings than many small practices want.
Freelancer$500-$2,500+/moOne-off design, posting help, or light social media support.Quality and consistency depend on one person, and strategy is often thin.
DIY tool stack$0-$300+/mo + staff timePractices with a marketer on staff and a clear content process.The work still falls on the doctor, office manager, or front desk.
Lanza$197/moRecurring content creation, channel planning, approval, and weekly improvement.Does not replace full ad buying, CRM, EHR, reputation management, or booking attribution.

Chiropractic marketing ideas that work

No gimmicks. Just the basics, done every week. Patients read reviews before they pick you. 97% of consumers read reviews for local businesses (BrightLocal Local Consumer Review Survey 2026).

  • [Google Business Profile](/google-business-profile-for-doctors) posts. One a week. A stretch tip, a new hour, a team photo.
  • Review requests. Ask after a good visit. Send a link the same day.
  • Local pages. One page per service and area you serve: back pain, neck pain, sports injuries, prenatal care.
  • Short educational content. Posture, desk setup, when to see someone. Teach. Don't diagnose.

What Lanza handles vs. what your clinic does

Lanza owns the recurring marketing work. Your clinic keeps approval, reviews, the phone, and patient care.

  • Lanza handles: Weekly Google profile posts and updates; website pages and edits; weekly social content in your voice; AI-answer visibility with clear pages AI tools can read; a weekly report on what changed.
  • Your clinic does: Approves drafts (or turns on autopilot); asks patients for reviews at checkout; answers the phone; treats patients.

Built for the solo chiropractor

You don't need a marketing team. You need the work done. Lanza fits a one-doctor clinic: set up your practice profile in about 15 minutes, then approve what it drafts. See also our marketing agency for doctors alternative.

  • Built for solo doctors and small practices.
  • Setup takes about 15 minutes.
  • You approve what it drafts each week.

Price

$197/month. Month to month. Website, SEO and AI-answer visibility, weekly content and Google Business Profile management. No contract. Cancel anytime. Not included: paid ad buying or practice software.

  • Flat $197/month, month to month.
  • No contract. Cancel anytime.
  • Not included: paid ad buying or practice software.

Show up when patients ask AI

Patients ask ChatGPT and Google for a chiropractor near them. 31% of patients use generative AI to research or compare providers (rater8, 2025). AI cites what it can read. Clear service pages, a consistent name, address and phone, and recent reviews make you easier to cite. No one can guarantee it. More on AI search visibility for doctors.

  • Clear service pages AI tools can read.
  • Consistent name, address and phone everywhere.
  • Recent reviews on Google.

Direct answers

Questions doctors ask before hiring marketing help.

What are good chiropractic marketing ideas?

Post on your Google Business Profile weekly, ask every happy patient for a review, and build one page per service you offer. Add short educational content on posture and recovery. Consistency beats one big campaign.

How do I set up a chiropractor Google Business Profile?

Claim the profile, choose "Chiropractor" as the primary category and list every service. Add real photos, current hours and a booking link. Post weekly and reply to every review.

How do I get more chiropractic patients?

Make your clinic easy to find, trust and book. Keep your Google profile complete, collect recent reviews and give each service its own page. Answer the phone or call back fast.

Is Lanza a good fit for a solo chiropractor?

Yes. Lanza is built for solo doctors and small practices. Setup takes about 15 minutes, and you approve what it drafts each week.

How much does Lanza cost?

$197 per month, month to month, with no contract. It covers your website, SEO and AI-answer visibility, weekly content and Google Business Profile management.

Ready to compare?

See what Lanza would prepare for your practice this week.

Start the planFree patient path check