Plastic surgery marketing
Lanza helps plastic surgery practices create educational marketing around procedures, candidacy, recovery, expectations, and local patient demand. It prepares content and campaign ideas for approval so the practice stays visible without outsourcing its voice.
Last updated 2026-06-14
Comparison
The point is not to make Lanza look like a full-service agency. The point is to isolate the weekly work small practices need most.
| Option | Typical cost | Best for | Limit |
|---|---|---|---|
| Healthcare agency | $750-$25,000+/mo | Full-service SEO, PPC, website, reputation, and reporting programs. | High retainers, slower kickoff, and more meetings than many small practices want. |
| Freelancer | $500-$2,500+/mo | One-off design, posting help, or light social media support. | Quality and consistency depend on one person, and strategy is often thin. |
| DIY tool stack | $0-$300+/mo + staff time | Practices with a marketer on staff and a clear content process. | The work still falls on the doctor, office manager, or front desk. |
| Lanza | $197/mo | Recurring content creation, channel planning, approval, and weekly improvement. | Does not replace full ad buying, CRM, EHR, reputation management, or booking attribution. |
Patients often spend weeks comparing procedures, surgeons, recovery timelines, and credibility signals.
Lanza prepares consistent, doctor-approved content that helps patients understand the practice before they inquire.
Direct answers
Yes. Lanza can prepare educational procedure content for review, including candidacy, recovery, and consultation preparation topics.
No. Lanza does not replace consent workflows, reputation management, or clinical review. The practice controls all patient media and claims.
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