Social media for doctors
Lanza helps doctors maintain social media by turning patient questions, local search demand, and practice expertise into educational posts, carousels, scripts, and campaigns. The doctor reviews the work before publishing, so consistency does not require handing over clinical judgment.
Last updated 2026-06-14
Comparison
The point is not to make Lanza look like a full-service agency. The point is to isolate the weekly work small practices need most.
| Option | Typical cost | Best for | Limit |
|---|---|---|---|
| Healthcare agency | $750-$25,000+/mo | Full-service SEO, PPC, website, reputation, and reporting programs. | High retainers, slower kickoff, and more meetings than many small practices want. |
| Freelancer | $500-$2,500+/mo | One-off design, posting help, or light social media support. | Quality and consistency depend on one person, and strategy is often thin. |
| DIY tool stack | $0-$300+/mo + staff time | Practices with a marketer on staff and a clear content process. | The work still falls on the doctor, office manager, or front desk. |
| Lanza | $197/mo | Recurring content creation, channel planning, approval, and weekly improvement. | Does not replace full ad buying, CRM, EHR, reputation management, or booking attribution. |
The best medical practice content answers the questions patients already have before they book.
Most practices do not fail because they lack ideas. They fail because the work has no owner.
Direct answers
Lanza prepares channel-specific content across major social channels. The practice keeps approval control before publishing.
No. Lanza is designed for educational marketing workflows and does not require patient health information.
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