Primary care marketing
Lanza helps primary care practices create consistent educational content around preventive care, same-week visits, chronic condition support, annual exams, and local availability. It keeps the weekly marketing loop moving while the team sees patients.
Last updated 2026-06-14
Comparison
The point is not to make Lanza look like a full-service agency. The point is to isolate the weekly work small practices need most.
| Option | Typical cost | Best for | Limit |
|---|---|---|---|
| Healthcare agency | $750-$25,000+/mo | Full-service SEO, PPC, website, reputation, and reporting programs. | High retainers, slower kickoff, and more meetings than many small practices want. |
| Freelancer | $500-$2,500+/mo | One-off design, posting help, or light social media support. | Quality and consistency depend on one person, and strategy is often thin. |
| DIY tool stack | $0-$300+/mo + staff time | Practices with a marketer on staff and a clear content process. | The work still falls on the doctor, office manager, or front desk. |
| Lanza | $197/mo | Recurring content creation, channel planning, approval, and weekly improvement. | Does not replace full ad buying, CRM, EHR, reputation management, or booking attribution. |
Primary care marketing works when it makes routine care feel clear and accessible.
Patients may not need a doctor today, but they remember who feels credible when the need appears.
Direct answers
Yes. Lanza can prepare educational campaigns around membership care, access, preventive medicine, and patient questions.
No. Lanza handles marketing content workflows, not patient messaging, CRM, or EHR communication.
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